Go all in.
Fish full send.
Custom surf and inshore rods built around the way you fish. Made with purpose, finished with your style, and ready for the days you’ll remember.
Built around your water.
Whether you’re throwing weight from the beach or working an inlet, the right rod should fit the job and feel like yours.
Own the beach.
Long casts, heavy conditions and the confidence to load up and send it.
Talk surf rods →Make every cast count.
A build matched to your target species, preferred lure weights and fishing style.
Talk inshore rods →Make it yours.
Choose the details that matter to you, from blank color and wraps to grips and guides.
Plan a custom build →Not pulled
off a rack.
Full Send rods are built one at a time. You bring the fishing problem, preferences and personality; we work through a setup that makes sense for you.
Let's build yoursFrom idea to first cast.
Tell us your plan.
Share what you fish for, where you fish, and what you want your rod to do.
Dial in the build.
We’ll discuss blank and component options, colors, estimate and timing.
Put it to work.
Once your build is finished, it’s ready for the water and the next story.
Gear up and send it.
Useful fishing gear and Full Send apparel. Shop with the same secure checkout you use today.
Why full send?
Full Send started with a cast into rough Outer Banks conditions. For founder Mike Harris, the phrase stuck because it means committing to the moment with everything you have.
That same approach goes into every rod: attention to detail, respect for the work, and gear made to be fished.
Meet Mike and read the story →Tell us about your rod.
What do you fish for? Where will you use it? Tell us the setup and finish you have in mind. Mike will help work through the options.
Email Mike about a build